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Senior Management
  • CAO Yong-Mei
    CAO Yong-Mei
    aged 52, serves as the managing director of the manufacturing and R&D group. Ms. Cao holds the title of professorate senior engineer. Ms. Cao graduated from Jiangnan University with a doctoral degree in food science. She also holds a master’s degree in business administration from the W.P. Carey School of Business at Arizona State University. Ms. Cao joined our Group in January 2001 and has held various positions, such as manager of the research and development, manager of the Chairman’s office and the managing director of the Chairman’s office. In March 2012, Ms. Cao was promoted to the managing director of the manufacturing department. In November 2017, Ms. Cao was promoted to the managing director of the manufacturing and R&D group, being responsible for coordinating sustainable development and talent pool of the Group’s manufacturing, quality assurances, equipment and R&D teams. Ms. Cao is the director of our technology centre, which is certified as Shanghai Municipal Enterprise Technology Centre, executive director of the Chinese Institute of Food Science and Technology (“CIFST”) and vice president of Snack Foods Processing Technology Society of CIFST, executive director of Probiotics Branch of CIFST, vice chairman of the Shanghai Society of Food Science, director of Baked Food and Sugar Products Committee of the Shanghai Society of Food Science, vice president of Shanghai Food Association, director of Shanghai Light Industry Technology Association, credentialing specialist of China Engineering Education Accreditation Association, rotating presidency of executive board of the Seven-Star Convention Alliance and vice-chair of the steering committee member of Global Food Safety Initiative China Local Group. Ms. Cao also serves as a corporate mentor for doctoral students at East China University of Science and Technology and an industry mentor for the master’s degree students at Shanghai Jiao Tong University.
  • CHEN Chun-Chiang
    CHEN Chun-Chiang
    aged 56, is the managing director of R&D centre. Mr. Chen graduated with a bachelor’s degree from the Department of Food Science of National Chung Hsing University in Taiwan in 1992 and obtained his master’s degree from Institute of Food Engineering of Da-Yeh University in 1994. In 1996, Mr. Chen joined the research & development team of our Group and has been committed to R&D for over twenty years. He has led the developments of over a hundred kinds of new products and applied for multiple patents. Under his leadership, the Group’s R&D team now has over one hundred talents specialised in fields such as food technology research, food testing and analysis, consumer survey and market research. Mr. Chen is the vice director of our technology centre, which is certified as Shanghai Municipal Enterprise Technology Centre, the vice-president of Potato Food Professional Committee of China Food Industry Association, and a member of Child Food Society of the CIFST.
  • CHEN Chien-Chen
    CHEN Chien-Chen
    aged 59, is our Chief Purchasing Officer and the managing director of the key raw material procurement centre. Mr. Chen has close to 33 years of experience in trade, futures, logistics, procurement, advertising and management fields. In 1988, Mr. Chen obtained a bachelor’s degree from Taiwan National Chung Hsing University. In 1997, he graduated from the department of business administration of National Cheng Kung University in Taiwan. In the same year, Mr. Chen joined our Group and has held various positions over the past 28 years, including the vice head of the procurement department, head of the procurement department, head of advertising and publicity department, managing director of the procurement division and the managing director of the media division. Before he joined the Group, he worked at Taiwan Great Wall Enterprise Limited (a Taiwan listed company) as an assistant manager of the purchasing department of commodity from 1990 to 1997.
  • TAN Eng-Kheng
    TAN Eng-Kheng
    aged 52, the managing director of supply chain centre. Mr Tan graduated from the Brest Business School (ESC Bretagne Brest), France with a master degree in business administration. Mr. Tan has over 27 years of professional experience in operation management and has held his current position as the managing director of supply chain centre since June 2018, responsible for the overall supply chain strategic planning of the Group. He joined our Group in March 2010 and has served as the head of various departments, including managing director of human resource centre, general manager of SEA business division, general manager of investment division and executive assistant of operations management department. Before joining our Group, he worked at IP Softcom Company Limited as the head of operations overseeing the operations in China and SE Asia region, including market development, supply chain management and production management etc. He also worked as the production manager of Liteon Electronic (Malaysia) Company Limited.
  • LIU Ping
    LIU Ping
    aged 44, is the general manager of Happy bulk sales business unit. Mr. Liu graduated from Lanzhou University of Finance and Economics with a bachelor’s degree in management. Mr. Liu joined our Group in September 2006 and has held various positions, such as head of gift pack marketing and bulk sales centre, business unit deputy general manager and regional sales manager. He is currently acting as the general manager of Happy bulk sales business unit, in charge of the sales and marketing functions of the business unit under his responsibility across the nation. Mr. Liu has about 23 years of managing experience in the FMCG industry.
  • SHIH Yi-Chang
    SHIH Yi-Chang
    aged 60, is the deputy managing director of the human resources centre and also the deputy managing director of factory construction engineering and equipment procurement centre. Mr. Shih graduated from the Law School of Soochow University in Taiwan with a Bachelor of Laws degree in 1989. Mr. Shih joined our Group in September 2008 and has held various positions including director of human resources, director of administration, deputy managing director of administration, special assistant to the investment office chief investment officer, deputy managing director of the procurement planning centre, and deputy managing director of the human resources centre and also the deputy managing director of factory construction engineering and equipment procurement centre. During his tenure, he successfully completed the implementation of the Group’s SAP HR system; planning and execution of enterprise resource- related logistics management support operations; served as the convener of the Group’s investment negotiation team; implemented and launched the Group’s SRM supplier management and procurement system, as well as procurement data dashboard; also planned, implemented, and launched the Group’s eHR human resources system and HR data dashboard. Before joining our Group, Mr. Shih had served in various roles such as manager, assistant manager, and director of the management department, responsible for managing human resources and legal affairs at eSkylink Inc. (Electronic Data Interchange EDI), Tornado Technologies Co., Ltd. (Search Engine), and Taiyi Technology (Thin Film Printing).
  • ZHAO Zhiqing
    ZHAO Zhiqing
    aged 50, is the general manager of the Want Gift business unit. He joined the Group in 1998 and has served various key positions including director of operation department/organizational management department, deputy general manager of the beverage business unit, and currently holds the position of the general manager of the Want Gift business unit, responsible for the nationwide channel marketing and management of the Group’s gift pack business. With 27 years of in-depth research and management experience in gift pack operations, he has built the leading brand in leisure food gifting.
  • MEI, Philip Hong Tao
    MEI, Philip Hong Tao
    aged 70, is the managing director of the Americas centre under the overseas business development department. He joined our Group in November 2001 and held various positions including director of advertising and communications department, managing director of international business division. Mr. Mei graduated from Concordia University in Canada with a bachelor of commerce degree. Mr. Mei has 38 years of experience in the food and beverages industry in Chinese Mainland and Taiwan region and 44 years of experience in sales, marketing and management. Prior to joining our Group, Mr. Mei worked at Unilever Taiwan Ltd. and Unilever China Ltd. and held various senior positions including general manager between 1987 and 2001. Mr. Mei was the marketing manager of wines and spirits division at Jardine, Mathesons & Co. Taiwan from 1983 to 1987. He had also previously served as executive director of the Taiwan Soap & Detergents Association and a director of the Department Stores Association of Taipei Chamber of Commerce.
  • CHANG Yao-Dong
    CHANG Yao-Dong
    aged 58, is the deputy managing director of the Asia- Pacific centre under the overseas business development department of the Group, responsible for sales in Asia-Pacific region. Mr. Chang graduated from the University of British Columbia in Canada and joined the Group in 1996. He has more than 20 years of experience in overseas markets, specialised in market expansion, product innovation and channel penetration. During his tenure, he has set up various overseas offices for the Group (including Japan, Vietnam, Thailand, Indonesia offices etc.), developed several best-selling products in overseas markets, including rice crackers, biscuits and confectionery products etc., and has extended business penetration into first-tier channels in Japan and South Korea e.g. 7-Eleven, Lawson, Family Mart, Emart etc. He has also contributed to forming alliances by establishing joint-ventures with local giants to enhance market coverage.
  • LEE Ming-Chun
    LEE Ming-Chun
    aged 58, is the deputy managing director of the audit and internal control centre. Mr. Lee graduated from Chinese Culture University with a bachelor’s degree and he also holds a master degree in business administration from the W.P. Carey School of Business of Arizona State University. Mr. Lee joined our Group in March 1994 and has held various positions, including director of the finance department, director of the staff office, head of administration office, head of the leisure food business unit, and deputy head of the investment centre. He currently serves as special assistant to Chief Executive Officer, head of the audit and internal control centre, and head of the procurement planning centre. Before joining the Group, Mr. Lee worked as an auditor at Ernst & Young in Taiwan.
  • LEE Po-Tang
    LEE Po-Tang
    aged 62, deputy managing director of the raw material procurement centre. Mr. Lee graduated with a bachelor’s degree from the Department of Food Science of National Taiwan Ocean University. He joined our Group in July 1993 and has served the Group for 32 years. Prior to joining the Group, Mr. Lee held a technical operations position at Morinaga Group, a Japanese enterprise, for six years, accumulating extensive experience and expertise in the food production. After joining the Group, he successively held the positions of general factory manager at the Nanjing, Shenyang, Shandong, Beijing, and Hunan plants. In 2024, he was transferred to his current position, being responsible for overseeing the Group’s raw material procurement centre. With over 38 years of experience in the food manufacturing field, Mr. Lee has possessed outstanding strategic leadership and holistic decision-making abilities. During his tenure, he has led the Group’s factories in advancing precision management, improving quality, reducing costs, increasing efficiency, and has achieved numerous outstanding results.